It seemed that Wizards had brewed a new method of player experience of the upcoming Magic: the Gathering set Kamigawa: Neon Dynasty. They call it the AR or Augmented Reality experience, and it will start January 21 and run right up to the day before Kamigawa: Neon Dynasty release: February 17.

Here is the quote from the article:

WPN stores will start receiving QR code stickers or flyers (depending on the region) beginning January 17, which is the customers’ ticket into the universe of Kamigawa.

What Is the Kamigawa: Neon Dynasty AR Experience?

Augmented reality (AR) is defined as an interactive experience combining a real-world environment and digital objects and environments.

By scanning a QR code from their mobile device, customers in-store will drop into the world of Kamigawa: Neon Dynasty, visiting a city market from the Towashi district.

The experience is web-based, so no app is required to engage with it. Your customers can save the webpage to their home screens to return to it later. New content will be added to the experience every week as we ramp up to Prerelease.

What Do My Customers Do?

Entering the AR experience is a two-step process:

Customers use their camera app to scan the QR code from the sticker (or flyer).

Once on the webpage, customers align the image displayed on their phone with the sticker (or flyer) in-store. Once that’s complete, they’ll enter the experience! It will last for around three minutes, and at the end, users will have the opportunity to sign up for your store’s Kamigawa: Neon Dynasty Prerelease.

The AR experience does not require users to move around your store. For the best experience, we encourage users to stay seated in-store while engaged.

Reference: https://wpn.wizards.com/en/article/kamigawa-neon-dynasty-ar-experience-your-questions-answered